As the rate of people using mobile devices to browse the Internet grows, Google has been making changes to their mobile search experience so that it better suits the needs of mobile users. On February 26th Google they took that experience to a whole new level.
In an announcement posted on Google’s official blog, Webmaster Central, Google said that on April 21, 2015, Google’s mobile ranking factors will not only label your site as mobile-friendly, but will also use that to determine if your site should rank higher in the search results. Google said this algorithmic change will have a “significant impact” in the mobile search results, impacting all languages worldwide.
If your website is not optimized for mobile you are missing out on a serious amount of revenue opportunities. Not only is it important to have a mobile friendly website for your Google rankings, but that’s what more than half of your customers want. If you don’t provide them with a good experience when they’re on your website using whatever device they’re using, they will simply choose another option.
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The simplest and most effective way to ensure that your website is optimized across all devices to help boost your search engine rankings and provide your customers with the best possible experience is to have a well designed responsive website .
A responsive website makes it easier for you to be found on Google and for your customers to navigate through your site on any device they choose to use. A responsive site automatically optimizes itself to fit all screen sizes and resolutions.